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After you have completed the Trial Offer period and moved into Month 2 of the program you will then qualify for our Marketing Initiatives section. This will become available to you automatically - you don't have to do a thing.
This section gives you a choice of more than 24 different Marketing Initiatives giving you detailed instructions in how to carry them out along with examples of Newspaper Adverts, Referral Cards and much, much more.
Each month you will be allocated two credits. Each Marketing Initiative costs you one credit so you can choose two initiatives per month. The instructions are so detailed that all you need to do is hand them to your marketing manager and ask them to go away and do it - it really is that simple.
What's more, each of these initiatives have been used and proven to work by our own practice and other practices around the world. Every one of these Initiatives work - we don't try out ideas on our members. In the past we have tried all kinds of marketing ideas that have been pitched to us and the ones that don't work do not appear in this program.
Here's the full list of all the Marketing Initiatives:
01 Newspaper Advertising
02 Advertorials Newsletters
03 Yellow Pages
04 Website
05 Health Check Pass
06 Spinal Screenings
07 Chiropractic Emergency Card
08 Stress Lecture
09 Referrals
10 Patient Appreciation Day
11 Kidz Day
12 Town Show
13 Gift Certificates
14 Health Class
15 Word of Mouth Program
16 Lead Boxes
17 Friend Helping a Friend Program
18 Food Drive
19 Dinner with the Doctor
20 Surgeries and Journals
21 Radio Advertising
22 Business Breakfast Clubs
23 Personal Injury Cases
24 Corporate World
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